Digital Strategies Manager

Reports to: Director of Communications

Objective:    The Digital Strategies Manager is responsible for the visibility and growth of GLSEN’s brand and engagement in the digital world, developing and implementing a strategy to increase and enhance constituent engagement in all things digital, from website to social media to e-marketing. The Digital Strategies Manager also serves as Webmaster for the all-new GLSEN.org and is responsible for empowering staff and chapter leaders to manage and create content for GLSEN.org.
 
Responsibilities:   

  • Oversee continuation of GLSEN.org redesign, including integration of existing microsites.
  • Develop strategy to leverage GLSEN.org to share and promote GLSEN’s work, programs and brand.
  • Train and support staff and chapter leaders to generate and post content to GLSEN.org.
  • Increase traffic to GLSEN.org and improve user engagement.
  • Analyze current GLSEN.org performance and create plan to improve user experience and maximize potential of new site.
  • Manage relationship with integrated marketing agency that maintains and supports GLSEN.org.
  • Ensure GLSEN.org, and in particular the home page, has fresh and compelling content.
  • Engage and support student leadership team to share their stories in the digital world.
  • Develop and execute, with support from Digital Communications Assistant, plan for improving GLSEN’s social media engagement.
  • Generate campaigns to activate existing constituents and engage new ones.
  • Update social media guidelines for staff.
  • Train and support staff and chapters in leveraging social media to amplify their work.
  • Work with Digital Communications Assistant to generate content for social media platforms.
  • Support organization-wide efforts to utilize CRM to improve constituent engagement.
  • Ensure staff follow e-marketing best practices when engaging constituents through email.
  • Support GLSEN staff and chapters in developing e-marketing strategies to better engage constituencies.
  • Analyze email performance and make suggestions to improve open and click-through rates.
  • Provide technical support to staff to ensure that emails adhere to brand standards.
  • Generate monthly and periodic reports on performance metrics.

        
Qualifications and Required Skills:

  • 5-7 years experience managing websites and/or digital campaigns
  • Proficient in HTML
  • Working knowledge of Drupal
  • Extensive knowledge of existing and emerging social media platforms and technology
  • Experience working with CRM
  • Ability to work under the pressure of tight deadlines
  • Strong writing and editing skills required
  • Strong verbal communications skills
  • Ability to multitask and support multiple departments
  • Familiarity with, and a passion for, LGBT issues in K-12 education
  • BA/BS in related field or related experience

 

Resumes and letter of interest should be submitted to: resumes@glsen.org, faxed to 212-727-0254 or mailed to HR-PRM, GLSEN, 90 Broad Street, 2nd floor, New York, NY 10004

GLSEN is an Equal Opportunity Employer.  We strongly encourage people of color, of diverse gender identities, women and non-LGBT persons to apply.

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